As the Public Relations Officer (PRO), you are the key communicator between the school and its wider community.
You play an essential role in ensuring that all published content is:
- Timely
- Accurate
- Engaging
- Reflective of the school’s values and achievements
Important Note
You should have full posting access within the Unique Schools system to manage News and communications effectively.
If you require full posting access, please contact:
📧 staffsupport@uniqueschools.ie
Your Main Responsibilities
1. News Section Management
You do not need approval to post News items.
You are in charge of posting nice-to-know updates, such as:
- School concerts
- Sports events
- Student achievements
- Extracurricular highlights
2. Reviewing Pending News Posts
Limited access users may submit News items for approval.
You can be set up to receive an email notification when posts are pending. (Please contact US via staffsupport@uniqueschools.ie for email notifications).
To review:
- Go to the News section.
- Check the content.
- Edit (if needed).
- Approve and publish.
✅ Best Practice
Letting staff submit posts directly through the system saves you from creating posts based on WhatsApp or email messages. It keeps everything secure, centralised, and traceable.
Posting to Social Media
From the News creation screen, you can cross-post to:
- Twitter/X
- School website
Simply check the relevant boxes before publishing the News item.
⚠️ If social media options are missing, contact:
📧 staffsupport@uniqueschools.ie
Adding Images to News
Always include at least one image to improve engagement.
If no image is added, the school crest is used by default — which may lead to reduced attention from parents.
You have access to a pre-approved image library. When adding images, you will see the “US Icons” folder.
Use these royalty-free images for:
- News
- Notifications
- Payment Items
- Personal Notifications
⚠️ Avoid downloading random images from the internet — they may not be royalty free and can lead to copyright issues or app store takedowns.
If the US Icons folder is missing, please contact US via staffsupport@uniqueschools.ie
Sharing Videos
Videos can now be uploaded and shared directly through both the Desktop Dashboard (uniqueschoolapp.ie) and the Administrators App.
Once uploaded, you can publish your video simultaneously to:
- The School App
- Your Social Media channels
- Your School Website
This allows you to manage and distribute video content from one central place, saving time and ensuring consistency across platforms.
If you would like to enable the Video feature, please follow the initial setup guide here.
Helpful Links
- 📘 How to capture photos & video:
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📘 How to Post News:
- 🎥 How to Post Videos:
Feel free to reach out to us directly via email or book a free Zoom training session via the button below